Description du poste

Job offer: Marketing intern

 

Enko Education is looking for a superstar Marketing intern to join the Central Office team in Johannesburg, South Africa. This is the opportunity to contribute to build a unique pan-African brand and change the status-quo of education in Africa.
Entreprise :

Increasing access to top universities through excellent, affordable international education for middle-class students in Africa

Africa is the world’s biggest youth reservoir, with plenty of opportunities existing in the world’s best universities and beyond for young Africans. However, young African talents are under-represented in the world’s best universities. This is explained by the inadequacy of traditional secondary education to prepare learners to enroll  in globally leading universities.
Enko Education is a fast-growing network of African international schools, preparing learners across Africa for admission to the world’s best universities.

Enko Education developed an innovative education model relying on an internationally-recognized curriculum, the International Baccalaureate Diploma Programme (IBDP). By adopting an asset-light strategy and relying on extensively trained local teachers, Enko Education is able to charge schools fees which are, on average, only a quarter of those charged by other IBDP schools in Africa, therefore making it more accessible to the African middle-class.

 

Our mission is to increase access to high-quality education and top universities for learners across Africa.

The group opened its first school in September 2014 and now comprises 10 schools, located in Cameroon, Ivory Coast, Senegal, Mozambique and South Africa, and shares the ambition to launch further 30 schools in the next five years. Enko Education is financially supported by international development institutions and funds including Proparco, I&P and Oiko Credit.

Mission :

Interns will contribute fully to all aspects of Enko Educaion’s growth. They will be exposed to a wide variety of challenges. As a startup, we give everyone the opportunity to take over projects they are passionate about, and never to limit their work to a single field of project. You might be working in Digital marketing, Branding, Student Recruitment, Public Relations… based on your skills and personal appeals.

Marketing
The Student Recruitment & Communication team is in charge of managing all marketing to our various stakeholders: prospects and current parents, investors, students, school community (teachers, International Baccalaureate Organization, universities), …

We are using a wide range of media and tools to communicate with our differents targets and raise awareness for Enko Education throughout Africa and the world. As a growing network, we are working hard at building a strong brand and a marketing strategy that is both consistant across the network, and relevant for each country.

Illustration of tasks:

Digital marketing

Make digital one of our main platform of student recruitment, through social media and the website
Formalize a Community Management strategy and train schools’ Marketing Officers to implement this strategy
Strategy:

Define and implement marketing strategies to recruit students
Define policies to guide the employees across schools in respecting the Enko values in everything they do
Define, improve and implement processes for schools’ Marketing Officers
Branding:

Editorial communication: Create marketing content for the Central Office and the Schools to promote the Enko Education brand; this includes an important editorial dimensions, with good writing skills required
Content creation: draft a strategy of content creation across the network
Media relations: Develop our presence in the media

Internal Communication: Improve communication within the Enko group

Support ad-hoc analysis (benchmarks, financial models, specific research, etc.)

Profile:

More than a specific profile, we look for a fit. We are a startup: constant enthusiasm, can-do attitude, ability to adapt to the daily unexpected events are absolutely required. We look for well-rounded students, able to lead and run projects from start to end. Bilingual French – English or Portuguese – English required.

Start date and duration

A 6-month duration is minimum. Full-time jobs may be offered to the most successful interns.

Start date : End of june / begining of July 2018

À propos de Enko Education

Increasing access to top universities through providing excellent, affordable international secondary education  for middle class students in Africa

Young African talents are under-represented in the world’s best universities. In the United States alone, a census by UNESCO reveals 900,000 foreign students, of which only 31,000 originate from sub-Saharan Africa. Similarly, 100,000 students come from India, a country whose population size and GDP per capita are similar to that of the sub-Saharan region. This discrepancy is explained by the inadequacy of traditional secondary education to prepare learners to enroll  in globally leading universities.

Enko Education is an Africa-wide fast-growing network of international secondary schools, preparing learners across Africa for admission to the world’s best universities.

Enko Education developed an innovative education model relying on an internationally-recognized curriculum, the International Baccalaureate Diploma Programme (IBDP). By adopting an asset-light strategy and relying on extensively trained local teachers, Enko Education is able to charge schools fees which are, on average, only a quarter of those charged by other IBDP schools in Africa.

The group opened its first school in September 2013 and now comprises 9 schools, located in Cameroon, Ivory Coast, Senegal, Mozambique and South Africa, and shares the ambition to launch further 30 schools in the next five years. Enko Education is financially supported by international development institutions and funds including Proparco, I&P and Oiko Credit.